Schiffman, Leon G. <br/><br/>
Consumer behavior 
by  Leon G. Schiffman and L. L. Kanuk. 
 - 9th ed. 
 - India :  Pearson,  2009. 
 - pages varies. 
<br/><br/> Table of Contents:<br/>Part 1. Introduction<br/>Part 2. The consumer as an individual<br/>Part 3. Consumers in their social and cultural settings<br/>Part 4. The consumer's decision-making process 
<br/><br/><label>ISBN: </label>9788177589993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer Behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH/CON