Yu, Peter K. (Ed.) <br/><br/>
Intellectual Property and Information Wealth :  Issues and Practices in the Digital Age (Vol. 3) 
edited by Peter K. Yu. 
 - Westport :  Praeger,  2007. 
 - 452 p. 
 - (Praeger Perspectives) .
<br/><br/> Table of Contents:<br/>Chapter 1. Search and persuasion in trademark law<br/>Chapter 2. Consumer-confusion analysis and judicial subjectivity in trademark law<br/>Chapter 3. Initial interest confusion : the diversion of trademark law<br/>Chapter 4. Trademarking the immoral and scandalous : Section 2(a) of the Lanham Act<br/>Chapter 5. First Amendment limitations on trademark rights<br/>Chapter 6. A critical analysis of the Doctrine of Naked Licenses in trademark law<br/>Chapter 7. Authorship and trademark law<br/>Chapter 8. What's the frequency, Kenneth? Channeling doctrines in trademark law<br/>Chapter 9. The territoriality of United States trademark law<br/>Chapter 10. International recognition and protection of famous and well-known marks<br/>Chapter 11. Trademark dilution and the evolution of trademark law<br/>Chapter 12. The myth of trademark "harmonization" <br/>Chapter 13. Distinctive designs and functional products : limitations on the protection of trade dress under trademark law <br/>Chapter 14. Personality as property : the uneasy case for publicity rights<br/>Chapter 15. Names as domains, names as marks : issues concerning the interface between Internet domain names and trademark rights<br/>Chapter 16. Taxing trademarks and domain names  This Book Contains Four Volumes. 
<br/><br/><label>ISBN: </label>9780275988869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intellectual Property--United States.
<br/><br/><label>Dewey Class. No.: </label>346.73048  / YU/INT