Assael, Henry <br/><br/>
Consumer behavior and marketing action 
by Henry Assael 
 - 6th ed. 
 - Austrlia :   Cengage,   1998. 
 - 802 p. 
<br/><br/><label>ISBN: </label>9788131500361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAW/CON