TY  - BOOK
AU  - Hoffman, K. Dogulas
AU  - Bateson, John E G 
TI  - Marketing of services
SN  - 9788131505311
U1  - 658.8 
PY  - 2009///
CY  - Australia
PB  - Cengage Learning, 
KW  - Marketing
N1  - Table of contents:
Part 1. An overview of services marketing
Part 2. Assessing and improving service delivery
Part 3. Service strategy: managing the service experience
Index
ER  -