Hoffman, K. Dogulas <br/><br/>
Marketing of services 
by K. Dogulas Hoffman and John E G Bateson. 
 - Australia :  Cengage Learning,   2009. 
 - 425 p. 
<br/><br/> Table of contents:<br/>Part 1. An overview of services marketing<br/>Part 2. Assessing and improving service delivery<br/>Part 3. Service strategy: managing the service experience<br/>Index 
<br/><br/><label>ISBN: </label>9788131505311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF/MAR