TY  - BOOK
AU  - Zikmund, William G.
TI  - Essential of marketing research
SN  - 9788131502815
U1  - 658.83 
PY  - 2009///
CY  - South Western
PB  - Cengage, 
KW  - Marketing
N1  - Table of Contents :
Part 1. Introduction
Part 2. Designing research studies, 80
Part 3. Measurement, 200
Part 4. Sampling and statistical theory, 264
Part 5. Analysis and reporting, 318
Part 6. Comprehensive cases with computerized database, 386
Index
ER  -