Zikmund, William G. <br/><br/>
Essential of marketing research 
by William G. Zikmund 
 - 3rd ed. 
 - South Western :  Cengage,   2009. 
 - 414 p. 
<br/><br/> Table of Contents :<br/>Part 1. Introduction<br/>Part 2. Designing research studies, 80<br/>Part 3. Measurement, 200<br/>Part 4. Sampling and statistical theory, 264<br/>Part 5. Analysis and reporting, 318<br/>Part 6. Comprehensive cases with computerized database, 386<br/>Index  
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK/ESS