TY  - BOOK
AU  - Kurtz, David L.
TI  - Principles of marketing
SN  - 9788131502938
U1  - 658.8 
PY  - 2009///
CY  - South Western : 
PB  - Cengage, 
KW  - Marketing
N1  - Table of contents:
Part 1, Designing customer-oriented marketing strategies 
Part 2, Understanding buyers and markets 
Part 3, Target market selections 
Part 4, Product design 
Part 5, Distribution decisions 
Part 6, Promotional decisions 
Part 7, Pricing decisions
ER  -