Kurtz, David L. <br/><br/>
Principles of marketing 
by David L. Kurtz 
 - 12th ed. 
 - South Western :   Cengage,   2009. 
 - 656 p. 
<br/><br/> Table of contents:<br/>Part 1, Designing customer-oriented marketing strategies <br/>Part 2, Understanding buyers and markets <br/>Part 3, Target market selections <br/>Part 4, Product design <br/>Part 5, Distribution decisions <br/>Part 6, Promotional decisions <br/>Part 7, Pricing decisions. 
<br/><br/><label>ISBN: </label>9788131502938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR/PRI