TY  - BOOK
AU  - Schaffter, Sharada J.
TI  - Privileging the privileged gender in Indian advertising
U1  - 305.3 
PY  - 2006///
CY  - New Delhi
PB  - Promilla and Co.
KW  - Women--Social Conditions
N1  - Table of Contents:
Chapter 1. Prologue
Chapter 2. The Indian Background
Chapter 3. Messages inherent in Advertisements
Chapter 4. Content Analysis
Chapter 5. Target : Man
Chapter 6. Woman as Homemaker or Mother;
Girl Child as Prospective Mother
Chapter 7. Woman as Sex Object or Eye Catcher
Chapter 8. Women as a Lower order of Human;
Woman Ignored as Employed
Chapter 9. "Advantage : Man!"
Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women;
Guidelines for Non-Sexist Language
Chapter 11. Epilogue
Notes
Tables
Newspapers and Periodicals Referred
Acknowledgements
Bibliography
Index
ER  -