TY  - BOOK
AU  - Zikmund, William G.
TI  - Bussiness research methods
SN  - 9788131500293
U1  - 658.0072 
PY  - 2009///
CY  - South Western : 
PB  - Cengage  Learning
KW  - Management--Research
KW  - Business--Research--Methodology
N1  - Table of Contents:
Part 1. Introduction
Part 2. Beginning stages of the research process
Part 3. Research methods for collecting primary data
Part 4. Measurement concepts
Part 5. Sampling and fieldwork
Part 6. Data analysis and presentation
Part 7. Video cases 
Part 8. Critical thinking cases

ER  -