Zikmund, William G. <br/><br/>
Bussiness research methods 
by William G. Zikmund. 
 - South Western :   Cengage  Learning,  2009. 
 - 748 p. 
<br/><br/> Table of Contents:<br/>Part 1. Introduction<br/>Part 2. Beginning stages of the research process<br/>Part 3. Research methods for collecting primary data<br/>Part 4. Measurement concepts<br/>Part 5. Sampling and fieldwork<br/>Part 6. Data analysis and presentation<br/>Part 7. Video cases <br/>Part 8. Critical thinking cases<br/> 
<br/><br/><label>ISBN: </label>9788131500293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Business--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.0072  / ZIK/BUS