TY  - BOOK
AU  - Banga, J. S.
TI  - Marketing strategies of general insurance companies
SN  - 9788184503821
U1  - 368.006 
PY  - 2011///
CY  - New Delhi
PB  - Deep & Deep
KW  - Insurance Companies--India
N1  - Table of Contents:
Chapter 1. Introduction
Chapter 2. Regulatory Framework and Government Policy Perspective
Chapter 3. Pricing and Product Management Strategies of Insurance Companies
Chapter 4. Promotional and Distribution Strategies of General Insurance Companies
Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services
Chapter 6. Conclusions
Bibliography 
Index
ER  -