Banga, J. S. <br/><br/>
Marketing strategies of general insurance companies 
by J. S. Banga 
 - New Delhi :  Deep & Deep,  2011. 
 - 181 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Introduction<br/>Chapter 2. Regulatory Framework and Government Policy Perspective<br/>Chapter 3. Pricing and Product Management Strategies of Insurance Companies<br/>Chapter 4. Promotional and Distribution Strategies of General Insurance Companies<br/>Chapter 5. Customers' Perceptions as to the Marketing of Insurance Products and Services<br/>Chapter 6. Conclusions<br/>Bibliography <br/>Index 
<br/><br/><label>ISBN: </label>9788184503821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Insurance Companies--India.
<br/><br/><label>Dewey Class. No.: </label>368.006  / BAN/MAR