Introduction to electronic commerce
by Efraim Turban, David King and Judy Lang.
- 3rd ed.
- Boston Pearson : New Jersey, 2011.
- 495 p.
Table of Contents : Part 1. Introduction to e-commerce and e-marketplace Part 2. Internet consumer retailing Part 3. Business-to-business e-commerce Part 4. Other EC models and applications Part 5. EC support services Part 6. Strategy and implementation Index