TY  - BOOK
AU  - Bryer, L. G.
AU  - Lebson, Scott J.
AU  - Asbell, Matthew D.
TI  - Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management
SN  - 9780470601754
U1  - 346.73048 
PY  - 2011///
CY  - New Jersey
PB  - John Wiley
KW  - Intellectual Property
N1  - Table of Contents:
Chapter 1. Corporate strategies, structures, and ownership of intellectual property rights
Chapter 2. Properly evaluating a target within intellectual property rights
Chapter 3. Growth through acquisition or merger
Chapter 4. Penetrating new markets through extension of goods or product lines or expansion into other territories
Chapter 5. Intellectual property : from asset to asset class
Chapter 6. Strategic patent management after the boom : managing the R & D and patent pipeline
Chapter 7. Global piracy and financial valuation of intellectual property revisited : threats, challenges, and responses
Chapter 8. When to litigate : rise of the trolls
Chapter 9. Using insurance to manage intellectual property risk
Chapter 10. Exploring alternative dispute resolution
Chapter 11. Outsourcing and off shoring of IP legal work
Chapter 12. Intellectual property legal process outsourcing
Chapter 13. Satisfying ethical obligations when outsourcing legal work overseas
Chapter 14. The brave new world of Web 2.0 and the 3-D internet : how to prepare your company to participate
Chapter 15. Managing green intellectual property
Chapter 16. Accounting and tax policies as they relate to intellectual property
Chapter 17. Intellectual property valuation techniques and issues for the 21st century
Index
ER  -