Bryer, L. G. <br/><br/>
Intellectual Property Strategies for the 21st Century Corporation :  A Shift in Strategic and Financial Management 
by Lanning G. Bryer, Scott J. Lebson and Matthew D. Asbell. 
 - New Jersey :  John Wiley,  2011. 
 - 322 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Corporate strategies, structures, and ownership of intellectual property rights<br/>Chapter 2. Properly evaluating a target within intellectual property rights<br/>Chapter 3. Growth through acquisition or merger<br/>Chapter 4. Penetrating new markets through extension of goods or product lines or expansion into other territories<br/>Chapter 5. Intellectual property : from asset to asset class<br/>Chapter 6. Strategic patent management after the boom : managing the R & D and patent pipeline<br/>Chapter 7. Global piracy and financial valuation of intellectual property revisited : threats, challenges, and responses<br/>Chapter 8. When to litigate : rise of the trolls<br/>Chapter 9. Using insurance to manage intellectual property risk<br/>Chapter 10. Exploring alternative dispute resolution<br/>Chapter 11. Outsourcing and off shoring of IP legal work<br/>Chapter 12. Intellectual property legal process outsourcing<br/>Chapter 13. Satisfying ethical obligations when outsourcing legal work overseas<br/>Chapter 14. The brave new world of Web 2.0 and the 3-D internet : how to prepare your company to participate<br/>Chapter 15. Managing green intellectual property<br/>Chapter 16. Accounting and tax policies as they relate to intellectual property<br/>Chapter 17. Intellectual property valuation techniques and issues for the 21st century<br/>Index 
<br/><br/><label>ISBN: </label>9780470601754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intellectual Property.
<br/><br/><label>Dewey Class. No.: </label>346.73048  / BRY/INT