TY  - BOOK
AU  - Shuy, R.
TI  - Linguistic Battles in Trademark Disputes
SN  - 9780333997581
U1  - 346.730488 
PY  - 2002///
CY  - Hampshire
PB  - Palgrave Macmillan
KW  - Trademarks--Law and Legislation--United States
N1  - Table of Contents:
Chapter 1. The Battle over Linguists and Law
Chapter 2. A Very Brief Introduction to Linguistics for Lawyers 
Chapter 3. A Very Brief Introduction to Trademarks for Linguistics
Chapter 4. Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. 
Chapter 5. Teaching a Jury About Meaning: Warren v. Prestone 
Chapter 6. Sounding Alike and Meaning Alike: ConAgra v. Hormell Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited 
Chapter 7. The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products 
Chapter 8. Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel 
Chapter 9. Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax 
Chapter 10. Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs 
Chapter 11. Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors 
Chapter 12. Using Linguistics Tools and Thinking in Trademark Chapter 13. Disputes Some Suggestions for Linguists 
Chapter 14. Some Suggestions for Attorneys 
Chapter 15. Power, Control, and the Ownership of Language 
References
Cases Discussed
Index
ER  -