Shuy, R. <br/><br/>
Linguistic Battles in Trademark Disputes 
by R. Shuy. 
 - Hampshire :  Palgrave Macmillan,  2002. 
 - 208 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. The Battle over Linguists and Law<br/>Chapter 2. A Very Brief Introduction to Linguistics for Lawyers <br/>Chapter 3. A Very Brief Introduction to Trademarks for Linguistics<br/>Chapter 4. Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. <br/>Chapter 5. Teaching a Jury About Meaning: Warren v. Prestone <br/>Chapter 6. Sounding Alike and Meaning Alike: ConAgra v. Hormell Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited <br/>Chapter 7. The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products <br/>Chapter 8. Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel <br/>Chapter 9. Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax <br/>Chapter 10. Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs <br/>Chapter 11. Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors <br/>Chapter 12. Using Linguistics Tools and Thinking in Trademark Chapter 13. Disputes Some Suggestions for Linguists <br/>Chapter 14. Some Suggestions for Attorneys <br/>Chapter 15. Power, Control, and the Ownership of Language <br/>References<br/>Cases Discussed<br/>Index 
<br/><br/><label>ISBN: </label>9780333997581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks--Law and Legislation--United States.
<br/><br/><label>Dewey Class. No.: </label>346.730488  / SHU/LIN