TY  - BOOK
AU  - Smith, Gordon V
TI  - Trademark valuation
SN  - 9780471141129
U1  - 346.730488 
PY  - 1997///
CY  - New York
PB  - John Wiley
KW  - Trademarks--Law and Legislation
KW  - Trademarks--Valuation
N1  - Table of Contents:
Chapter 1. Valuation Basics 
Chapter 2. The Nature of a Trademark
Chapter 3. Trademark Exploitation
Chapter 4. Quantifying the Economic Benefit
Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation 
Chapter 6. Trademark Valuation
Chapter 7. Trademark Royalty Rates
Chapter 8. Monetary Relief in Trademark Litigation
Chapter 9. Special Trademark Valuation Situations
Chapter 10. Global Valuation and Exploitation of Trademarks
Appendices
Bibliography
Index
ER  -