Smith, Gordon V <br/><br/>
Trademark valuation 
by Gordon V. Smith 
 - New York :  John Wiley,  1997. 
 - 293 p. 
<br/><br/> Table of Contents:<br/>Chapter 1. Valuation Basics <br/>Chapter 2. The Nature of a Trademark<br/>Chapter 3. Trademark Exploitation<br/>Chapter 4. Quantifying the Economic Benefit<br/>Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation <br/>Chapter 6. Trademark Valuation<br/>Chapter 7. Trademark Royalty Rates<br/>Chapter 8. Monetary Relief in Trademark Litigation<br/>Chapter 9. Special Trademark Valuation Situations<br/>Chapter 10. Global Valuation and Exploitation of Trademarks<br/>Appendices<br/>Bibliography<br/>Index 
<br/><br/><label>ISBN: </label>9780471141129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks--Law and Legislation.<br/>Trademarks--Valuation.
<br/><br/><label>Dewey Class. No.: </label>346.730488  / SMI/TRA