TY - BOOK AU - Lunney, Glynn TI - Cases and materials on trademark law SN - 9780314907028 U1 - 346.730488 PY - 2010/// CY - Thomson : PB - West KW - Trademark Law N1 - Table of Contents: Chapter 1. Introduction Chapter 2. Prerequisities for Trademark Protection: Use Chapter 3. The Geographic Scope of Trademark Rights Chapter 4. Prerequisites for Trademark Protection: Distinctiveness Chapter 5. the Protection of "Trade Dress" Chapter 6. Trademark Ownership Chapter 7. Trademark Infringement Chapter 8. Dilution Chapter 9. Trademark Defenses Chapter 10.Trademarks on the Internet Chapter 11. Rmedies Chapter 12. False and Misleading Advertising Chapter 13. The Right of Publicity Index ER -