TY  - BOOK
AU  - Mcdaniel, Carl
AU  - Lamb, Charles W. 
AU  - Hair, Joseph F. 
TI  - Introduction to marketing
SN  - 9788131501573
U1  - 658.8 
PY  - 2008///
CY  - South Western : 
PB  - Cengage Learning
KW  - Marketing
N1  - Table of contents:
Part 1. The world of marketing
Part 2. Analyzing market opportunities
Part 3. Product decisions
Part 4. Distribution decisions
Part 5. Promotion decisions
Part 6. Pricing decisions
Part 7. Technology-driven marketing
Index
ER  -