Mcdaniel, Carl <br/><br/>
Introduction to marketing 
by Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. 
 - 8th ed. 
 - South Western :   Cengage Learning,  2008. 
 - 736 p. 
<br/><br/> Table of contents:<br/>Part 1. The world of marketing<br/>Part 2. Analyzing market opportunities<br/>Part 3. Product decisions<br/>Part 4. Distribution decisions<br/>Part 5. Promotion decisions<br/>Part 6. Pricing decisions<br/>Part 7. Technology-driven marketing<br/>Index 
<br/><br/><label>ISBN: </label>9788131501573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD/INT