Public relations : concepts, practice and critique
by Jacquie L'etang.
- Los Angeles : Sage, 2012.
- 290 p.
Table of Contents : Chapter 1. Introduction: critical thinking and interdisciplinary perspectives Chapter 2. Public relations: defining the discipline and the practice Chapter 3. Reputation, image and impression management Chapter 4. Risk, issues and ethics Chapter 5. Public affairs and the public sphere Chapter 6. Media perspectives: critique, effects and evaluation Chapter 7. Health communication and social marketing Chapter 8. Public relations and management Chapter 9. Organizational communication: understanding and researching organizations Chapter 10. Public relations in ‘promotional culture’ and ‘in everyday life’ Chapter 11. Public relations in a globalized world Chapter 12. Key thinkers and thought in public relations Biblography Index