Lee, Kiffer <br/><br/>
Global marketing management 

 - Oxford O.U.P.  2009 
 - 565 p. 
<br/><br/><label>ISBN: </label>9780199601363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE/GLO