TY - BOOK AU - Sarkar, N. N TI - Art and print production SN - 9780195692242 U1 - 760 PY - 2009/// CY - New Delhi PB - O.U.P. KW - Graphic Arts N1 - Table of Contents : Chapter 1. Art and production: an overview Chapter 2. Typography Chapter 3. Visual images Chapter 4. Layout Chapter 5. Principles of design Chapter 6. Colour in design Chapter 7. Copy for printing Chapter 8. Printing processes Chapter 9. Digital prepress Chapter 10. Desktop publishing Chapter 11. Paper and Finishing Chapter 12. Costing and estimating Chapter 13. Newspaper make-up Chapter 14. Advertising design Chapter 15. Identity design Chapter 16. Periodicals Chapter 17. Poster design Chapter 18. Packaging design Chapter 19. Direct communication Chapter 20. Book design ER -