TY - BOOK AU - Battersby, Gregory J. AU - Grimes, Charles W. TI - Licensing Royalty Rates 2010 Edition SN - 9780735593299 U1 - 346.73048 PY - 2010/// CY - Austin PB - Aspen KW - Intellectual Property N1 - Table of Contents: Section 1: The Role of Royalty Rates in the Merchandise Licensing Process Section 2: Royalty Rate Survey 2009: alphabetical Listing by Licensed Product Section 3: Royalty Rate Survey 2009: Listing by International Trademark Class Section 4: Royalty Rates in Franchising Section 5: Trends in Royalty Rates Section 6: Check-list of Licensed Products and Services Section 7: Comprehensive List of Licensed Products and Services Section 8: Directory of Licensing Agents and Consultants Section 9: Glossary of Terms Section 10: Royalty Rate Trends and Valuation in Patent and Technology Licensing Appendix ER -