Battersby, Gregory J.

Licensing Royalty Rates 2010 Edition by Gregory J. Battersby and Charles W. Grimes. - Austin : Aspen, 2010. - 472 p.

Table of Contents:
Section 1: The Role of Royalty Rates in the Merchandise Licensing Process
Section 2: Royalty Rate Survey 2009: alphabetical Listing by Licensed Product
Section 3: Royalty Rate Survey 2009: Listing by International Trademark Class
Section 4: Royalty Rates in Franchising
Section 5: Trends in Royalty Rates
Section 6: Check-list of Licensed Products and Services
Section 7: Comprehensive List of Licensed Products and Services
Section 8: Directory of Licensing Agents and Consultants
Section 9: Glossary of Terms
Section 10: Royalty Rate Trends and Valuation in Patent and Technology Licensing
Appendix

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Intellectual Property.

346.73048 / BAT/LIC