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Public relations : an emerging specialised profession :text and case studies by Diwakar Sharma.
Material type:
TextLanguage: English Publication details: New Delhi : Deep & Deep Pub., 2004.Description: 216 pISBN: - 8176294802
- 659.2 SHA/PUB
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| 659.2 RAO/PUB Public relations and media : | 659.2 RAO/PUB Public relations and media : | 659.2 RAO/PUB Public relations and media : | 659.2 SHA/PUB Public relations : | 659.2 SUR/PUB Public relations : | 659.2 SUR/PUB Public relations : | 659.2 SUR/PUB Public relations : |
Table of Contents :
Chapter 1. What is public relations ?
Chapter 2. Functions of public relations
Chapter 3. Public speaking
Chapter 4. Non-verbal behaviour and communication
Chapter 5. Communication
Chapter 6. Barriers to effective communication
Chapter 7. Persuasive writing
Chapter 8. Corporate public relations
Chapter 9. Crisis public relations
Chapter 10. Relations with the media
Chapter 11. Advertising
Chapter 12. Media encounter
Chapter 13. Case studies
Index