Customer loyalty : concepts and cases edited by Shyam Sunder Kambhammettu.
Material type: TextLanguage: English Publication details: Hyderbad : Magnus school of business, 2005.Description: 157 pISBN:- 9788189333089
- 658.812 KAM/CUS
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 658.812 KAM/CUS (Browse shelf(Opens below)) | Available | 7125 |
Total holds: 0
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658.812 GOP/INT Integrated marketing communication : | 658.812 GOP/INT Integrated marketing communication : | 658.812 GOP/INT Integrated marketing communication : | 658.812 KAM/CUS Customer loyalty : | 658.812 KRI/SER Service lifecycle management : | 658.812 KRI/SER Service lifecycle management : | 658.812 LIN/REL Relationship marketing: an introduction |
Table of contents:
Table of contents:
Section 1. Concepts
Section 2. Cases