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Marketing management : planning, implementation and control by V S Ramaswamy and S Namakumari.
Material type:
TextLanguage: English Publication details: New Delhi : Macmillan, 2002.Edition: 3rd edDescription: 748 pISBN: - 0333937198
- 658.8 RAM/MAR
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NLUO | NLUO | 658.8 RAM/MAR (Browse shelf(Opens below)) | Available | 6939 |
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| 658.8 RAD/STR Stratagem : | 658.8 RAJ/NEW New age marketing | 658.8 RAJ/NEW New age marketing | 658.8 RAM/MAR Marketing management : | 658.8 RAO/SER Services marketing: | 658.8 RAO/SER Services marketing: | 658.8 RAO/SER Services marketing: |
Table of contents:
Part 1. Understanding the market process
Part 2. Indian marketing environment
Part 3. Developing marketing strategy
Part 4. Analysing consumers and selecting markets
Part 5. Managing the product
Part 6. Managing the distribution
Part 7. Pricing and promotion
Part 8. Supporting and controlling the market effort
Part 9. Special fields in marketing
Bibliography
Index