Integrated marketing communication : an introduction edited by Shyam Sunder Kambhammettu.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 218 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.802 KAM/INT (Browse shelf(Opens below))	Available		6680

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Table of contents:
Section 1. The marketing revolution
Section 2. IMC planning