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Reinventing advertising : the new reality edited by Neeraj Manlad.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 187 pISBN: - 9788131401262
- 659.1 MAN/REI
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NLUO | NLUO | 659.1 MAN/REI (Browse shelf(Opens below)) | Available | 6376 |
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| 659.1 BHA/ADV Advertising and marketing in rural India | 659.1 FLE/ADV Advertising : a very short introduction | 659.1 LEE/PRI Principles of advertising : | 659.1 MAN/REI Reinventing advertising : | 659.1 PAR/ADV Advertising : | 659.1 PAR/ADV Advertising : | 659.1 PAR/ADV Advertising : |
Table of Contents :
Section 1. The transformation of advertising
Section 2. Recent innovations in advertising
Index