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Neuromarketing : an introduction edited by Nasreen Taher.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI. 2006.Description: 167 pISBN: - 9788131401217
- 658.8342 TAH/NEU
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| 658.8342 SCH/CON Consumer behavior | 658.8342 SCH/CON Consumer behavior | 658.8342 SCH/CON Consumer behaviour succeed for yourself | 658.8342 TAH/NEU Neuromarketing : | 658.8343 ALA/CRE Creating Brand Personality for Success | 658.8343 JAY/ICF Customer retention management: | 658.8343 JAY/ICF Customer retention management: |
Table of contents:
Section 1. The advent of neuromarketing
Section 2. The effect of neuromarketing
Section 3. The future of neuromarketing
Index