Business Marketing edited by S. N. Mookherjee.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 218 pISBN:- 9788131407219
- 658.8 MOO/BUS
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658.8 MAZ/MAR Marketing challenge | 658.8 MAZ/MAR Marketing challenge | 658.8 MCD/INT Introduction to marketing | 658.8 MOO/BUS Business Marketing | 658.8 MUK/MAR Marketing management (Vol.1) | 658.8 MUK/MAR Marketing management (Vol.1) | 658.8 MUK/MAR Marketing management (Vol.1) |
Table of contents:
Section 1. Concepts
Section 2. Cases
Index