CRM : case studies edited by Madhavi Garikaparthi.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 216 pISBN: - 9788131400722
- 658.812 GAR/CRM
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NLUO | NLUO | 658.812 GAR/CRM (Browse shelf(Opens below)) | Available | 3700 | |||
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NLUO | NLUO | 658.812 GAR/CRM (Browse shelf(Opens below)) | Available | 4811 |
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| 658.81 VEN/NEW New sales manager : | 658.81 VIE/NEW New sales manager : | 658.812 BAR/CUS Customer relationship management : | 658.812 GAR/CRM CRM : | 658.812 GAR/CRM CRM : | 658.812 GAR/CRM CRM: | 658.812 GAR/CRM CRM: |
Table of contents:
Chapter 1. Customer relationship manager
Chapter 2. CRM and channel delivery strategies: case study on TCF bank
Chapter 3. For Tata teleservices, customer is always king
Chapter 4. What is RCI's strategy?
Chapter 5. Customer data management in practice: an insurance case study
Chapter 6. Putting the relationship in CRM
Chapter 7. Dow organizes people, processes and technology around customer needs
Chapter 8. Building on success
Chapter 9. IBM's eCRM initiatives
Chapter 10. Tesco: the CRM champion
Chapter 11. JetBlue: enhancing friendly service with automated system
Chapter 12. CRM strategy at Walt Disney
Chapter 13. CRM: at your service
Chapter 14. Audi's drive to service excellence
Chapter 15. How did India Inc. manages customer relationships
Chapter 16. CRM where you atleast expect it
Chapter 17. CRM in hospitality Industry
Chapter 18. One company, two CRM strategies
Chapter 19. How saks welcomes new customers
Chapter 20. A spoonful of sugar CRM - case study and review of an open source CRM solution
Chapter 21. CRM.GOV
Index