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Pharmaceutical marketing : Emerging Trends edited by Anshul Kaushesh.
Material type:
TextLanguage: Publication details: Hyderabad : ICFAI, 2003.Description: 198 pISBN: - 8178812193
- 615.10688 KAU/PHA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NLUO | NLUO | 615.10688 KAU/PHA (Browse shelf(Opens below)) | Available | 4726 | |||
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Book
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NLUO | NLUO | 615.10688 KAU/PHA (Browse shelf(Opens below)) | Available | 4727 | |||
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Book
|
NLUO | NLUO | 615.10688 KAU/PHA (Browse shelf(Opens below)) | Available | 4728 |
Total holds: 0
Table of Contents :
Section 1. Pharmaceuticals Industry : An Overview
Section 2. New Product Development
Section 3. Brand Building : An Imperative
Section 4. Direct - to- Consumer Advertising
Section 5. Emerging Sales Channels
Section 6. Marketing of Pharmaceuticals : Emerging Trends