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Advertising : trends and cases edited by Kanugovi Sreenath.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2003.Description: 195 pISBN: - 817881157X
- 659.1 SRE/ADV
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NLUO | NLUO | 659.1 SRE/ADV (Browse shelf(Opens below)) | Available | 4710 | |||
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Book
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NLUO | NLUO | 659.1 SRE/ADV (Browse shelf(Opens below)) | Available | 4711 | |||
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Book
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NLUO | NLUO | 659.1 SRE/ADV (Browse shelf(Opens below)) | Available | 4712 |
Total holds: 0
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| 659.1 PER/LAR Strategic advertising management | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 RAO/MAN Managing emotional appeal in advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : | 659.1 SUR/PUB Public service advertising : |
Table of Contents :
Section 1. Trends
Section 2. Cases