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Cause related marketing: an introduction edited by Shantanu Ghosh and V. N. Posa.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 181 pISBN: - 9788131404454
- 658.8 GHO/CAU
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8 GHO/CAU (Browse shelf(Opens below)) | Available | 4417 | |||
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Book
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NLUO | NLUO | 658.8 GHO/CAU (Browse shelf(Opens below)) | Available | 4418 | |||
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Book
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NLUO | NLUO | 658.8 GHO/CAU (Browse shelf(Opens below)) | Available | 4419 |
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| 658.8 FOR/MAR Marketing for non marketing managers | 658.8 FOR/MAR Marketing for non marketing managers | 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/IND Industrial marketing | 658.8 GHO/IND Industrial marketing |
Table of Contents:
Section 1. Concepts
Section 2. Applications and cases
Index