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CRM : a strategic approach edited by Kaushik Mukerjee.

By: Material type: TextTextLanguage: English Publication details: Hyderabad: ICFAI, 2006.Description: 218 pISBN:
  • 9788131404232
Subject(s): DDC classification:
  • 658.812 MUK/CRM
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.812 MUK/CRM (Browse shelf(Opens below)) Available 4198
Book Book NLUO NLUO 658.812 MUK/CRM (Browse shelf(Opens below)) Available 4199
Book Book NLUO NLUO 658.812 MUK/CRM (Browse shelf(Opens below)) Available 4200
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658.812 LIN/REL Relationship marketing: 658.812 MUK/CRM CRM : 658.812 MUK/CRM CRM : 658.812 MUK/CRM CRM : 658.812 MUK/CUS Customer focus: 658.812 MUK/CUS Customer focus: 658.812 MUK/CRM CRM Implementation :

Table of contents:
Section 1. Strategies
Section 2. Applications and cases
Index

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