Marketing management : an Asian perspective by Philip Kotler ... [et al.].

Contributor(s):

Kotler, Philip

Material type: Text

TextLanguage: English Publication details: India : Pearson, 2009.Edition: 13th edDescription: 647 pISBN:

9788131716830

Subject(s):

Marketing

DDC classification:

658.8 KOT/MAR

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Holdings ( 5 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.8 KOT/MAR (Browse shelf(Opens below))	Available	165
Book	NLUO	NLUO	658.8 KOT/MAR (Browse shelf(Opens below))	Available	166
Book	NLUO	NLUO	658.8 KOT/MAR (Browse shelf(Opens below))	Available	167
Book	NLUO	NLUO	658.8 KOT/MAR (Browse shelf(Opens below))	Available	168
Book	NLUO	NLUO	658.8 KOT/MAR (Browse shelf(Opens below))	Available	169

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Previous	658.8 KAU/INN Innovation in marketing	658.8 KAU/INN Innovation in marketing	658.8 KAU/INN Innovation in marketing	658.8 KOT/MAR Marketing management : an Asian perspective	658.8 KOT/MAR Marketing Management	658.8 KOT/MAR Marketing Management	658.8 KOT/MAR Marketing Management	Next

Table of contents:
Part 1. Understanding marketing management
Part 2. Capturing marketing insights
Part 3. Connecting with customers
Part 4. Building strong brands
Part 5. Shaping the market offerings
Part 6. Delivering value
Part 7. Communicating value
Part 8. Creating successful long-term growth
Subject Index

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