Steal these ideas!: (Record no. 8169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171104104158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788130905334 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | CON/STE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cone, Steve |
| 245 ## - TITLE STATEMENT | |
| Title | Steal these ideas!: |
| Sub Title | marketing secrets that make you a star |
| Statement of responsibility, etc. | by Steve Cone. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2007. |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Viva, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 118p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Three hidden ingredients in every winning marketing campaign <br/>Chapter 2. In simple language : what is a brand? What makes it successful? How do you manage it? <br/>Chapter 3. How to create a unique selling proposition <br/>Chapter 4. Create, or hire, or beg, to build a memorable, distinctive personality for your business <br/>Chapter 5. You have to be able to see it to read it <br/>Chapter 6. Brochures kill trees : make the trees that die for you count <br/>Chapter 7. Everlasting tag lines <br/>Chapter 8. Think globally, act locally.. to a point <br/>Chapter 9. Integration wins wars and the mind of the consumer <br/>Chapter 10. Location, location, location : get the most from your media dollars <br/>Chapter 11. No one ever bought anything from an English professor <br/>Chapter 12. The three most important customer lessons you will ever learn <br/>Chapter 13. The art of building effective loyalty programs <br/>Chapter 14. Surprise! we're all getting older <br/>Chapter 15. The big breakthrough idea : where does it come from? <br/>Chapter 16. The web : hype and hope <br/>Chapter 17. The power of public relations and sponsorships <br/>Chapter 18. Politics and promotion <br/>Chapter 19. In the spotlight <br/>Chapter 20. Confucius and stardom <br/>Chapter 21. How to make the most of your advertising agency <br/>Chapter 22. The ten secrets you really need to steal <br/>Chapter 23. Being all that we can be.<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 658.8 CON/STE | 8167 | 22/05/2018 | 05/04/2016 | 01/12/2014 | Book |