Principles of advertising : (Record no. 8164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20181027131109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2003 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788176494007 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | LEE/PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Monle |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of advertising : |
| Sub Title | a global perspective |
| Statement of responsibility, etc. | by Monle Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Viva Books Pvt. Ltd., |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 335p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Chapter 1. Introduction to advertising<br/>Chapter 2. The advertising environment : economy, society, and technology<br/>Chapter 3. Legal and political forces and advertising<br/>Chapter 4. The advertising business and advertising agencies<br/>Chapter 5. Market segmentation, target marketing, and product positioning<br/>Chapter 6. Consumer behavior and advertising<br/>Chapter 7. Marketing and advertising research<br/>Chapter 8. The marketing and advertising planning process<br/>Chapter 9. The creative aspect of advertising<br/>Chapter 10. Advertising production<br/>Chapter 11. Advertising media planning and selection<br/>Chapter 12. Print media<br/>Chapter 13. Broadcast media<br/>Chapter 14. Alternative advertising media<br/>Chapter 15. Direct marketing /direct response<br/>Chapter 16. Sales promotion<br/>Chapter 17. Public relations, publicity, and corporate advertising<br/>Chapter 18. Internet advertising<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 659.1 LEE/PRI | 8162 | 22/05/2018 | 01/12/2014 | Book |