Research for marketing decisions (Record no. 6994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180209123822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788120307575 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | GRE/RES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E. |
| 245 ## - TITLE STATEMENT | |
| Title | Research for marketing decisions |
| Statement of responsibility, etc. | by Paul E. Green, Donald S. Tull and Gerald Albaum. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice hall of India, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 784 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Chapter 1. Marketing research - content and strategy<br/>Chapter 2. The tactics of research- planning the research project<br/>Chapter 3. Marketing research - the value and cost of decision - making information<br/>Chapter 4. The tactics of marketing - research design<br/>Chapter 5. Information from respondants<br/>Chapter 6. Experimentation<br/>Chapter 7. Measurement in marketing research - general concepts and instrument design<br/>Chapter 8. Measurement and scaling in marketing research<br/>Chapter 9. Sampling procedures in marketing research<br/>Chapter 10. The analysis process - basic concepts and analyzing associative data<br/>Chapter 11. Multiple and partial regression<br/>Chapter 12. Analysis of variance and covariance <br/>Chapter 13. Other techniques for analyzing criterion- predictor association<br/>Chapter 14. Factor analysis and clustering methods<br/>Chapter 15. Multidimensional scaling and conjoint analysis<br/>Chapter 16. Forecasting procedures in marketing research<br/>Chapter 17. Brand positioning and market segmentation<br/>Chapter 18. Evaluating new marketing stratgies<br/>Appendix A- Statistical tables<br/>Index <br/> |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Tull, Donald S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Albaum, Gerald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.83 GRE/RES | 6992 | 22/05/2018 | 01/12/2014 | Book |