Marketing management (Record no. 6903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00412nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180107154026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | SHE/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherlekar, S. A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | by S. A. Sherlekar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 531 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Overview of marketing<br/>Chapter 2. Marketing management<br/>Chapter 3. Marketing environment<br/>Chapter 4. Customer demand and market segmentation<br/>Chapter 5. Buyer behaviour<br/>Chapter 6. Demand and sales forecasting<br/>Chapter 7. Marketing information and research<br/>Chapter 8. Marketing research process<br/>Chapter 9. Marketing planning/ strategy<br/>Chapter 10. Social responsibility<br/>Chapter 11. Consumerism/ consumer protection act and business response to consumerism<br/>Chapter 12. Product plan<br/>Chapter 13. Product-related strategies<br/>Chapter 14. Price<br/>Chapter 15. Promotion<br/>Chapter 16. Personal selling<br/>Chapter 17. Sales management<br/>Chapter 18. Advertising<br/>Chapter 19. Managing distribution channels (Part-1)<br/>Chapter 20. Managing contribution channels (Part-2)<br/>Chapter 21. Physical distribution<br/>Chapter 22. India: the best emerging market in the world<br/>Chapter 23. International global marketing (Part-1)<br/>Chapter 24. International global marketing (Part-2)<br/>Chapter 25. Export management<br/>Chapter 26. The business market<br/>Chapter 27. Marketing services<br/>Bibliography |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Koha date last borrowed | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 SHE/MAR | 6898 | 22/05/2018 | 01/12/2014 | Book | |||||||
| NLUO | NLUO | 01/12/2014 | 658.8 SHE/MAR | 6899 | 22/05/2018 | 01/12/2014 | Book | |||||||
| NLUO | NLUO | 01/12/2014 | 1 | 658.8 SHE/MAR | 6900 | 07/09/2019 | 01/12/2014 | Book | 07/09/2019 | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 SHE/MAR | 6901 | 22/05/2018 | 01/12/2014 | Book | |||||||
| NLUO | NLUO | 01/12/2014 | 658.8 SHE/MAR | 6902 | 22/05/2018 | 01/12/2014 | Book | Dewey Decimal Classification |