Branding : (Record no. 6701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180221124647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 8178814811 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | PAN/BRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panda, Tapan K. (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Branding : |
| Sub Title | paradigms and prognostications |
| Statement of responsibility, etc. | edited by Tapan K. Panda. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 205 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Brand prognostications - challenges and the road map ahead<br/>Chapter 2. Changing paradigms, competitive strategies and role of integrated marketing communication in building brands in Indian market<br/>Chapter 3. Should there be an Indian brand at all?<br/>Chapter 4. Brand management: hiring mind space<br/>Chapter 5. Great advertising does not build cult brands - something else does the magic<br/>Chapter 6. Branding India: Strategic challenges and possible approaches<br/>Chapter 7. Nation branding: issues and challenges in the context of building brand India<br/>Chapter 8. Desi brands of Indian market, challenges in Indian FMCG sector branding<br/>Chapter 9. Strategic advantage through successful co-branding<br/>Chapter 10. Branding on net: leveraging offline brands<br/>Chapter 11. Leveraging brands through extensions and factors influencing consumer acceptance of extensions across product categories<br/>Chapter 12. Creating customer value focused organization through employment branding<br/>Chapter 13. Effectiveness of product placements in Indian films and its effect on brand memory and attitude with special reference to hindi films<br/>Chapter 14. Developing a global brand<br/>Chapter 15. Brand personality as a competitive advantage<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.827 PAN/BRA | 6699 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.827 PAN/BRA | 6700 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.827 PAN/BRA | 6701 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.827 PAN/BRA | 6702 | 22/05/2018 | 01/12/2014 | Book |