Beating Commoditization : (Record no. 5125)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171023110157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131404072 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | SRE/BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sreedhar, G. V. S. (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Beating Commoditization : |
| Sub Title | Some Perspectives |
| Statement of responsibility, etc. | edited by G. V. S. Sreedhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 210 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Beating commoditization<br/>Chapter 2. Perspectives on branding commodities<br/>Chapter 3. Market centric design<br/>Chapter 4. Mass customization<br/>Chapter 5. 'Enhancement packaging' gets you out of the commodity mire<br/>Chapter 6. Merchandising<br/>Chapter 7. Sports merchandising<br/>Chapter 8. Interactive game merchandising<br/>Chapter 9. Supplying commodity branding the edge<br/>Chapter 10. Integrated marketing communications<br/>Chapter 11. Below the line marketing<br/>Chapter 12. Product placement: a marketer's new tool<br/>Chapter 13. Word-of-mouth marketing<br/>Chapter 14. Out-of-home marketing<br/>Chapter 15. Customer touchpoints<br/>Chapter 16. Blue ocean strategy<br/>Chapter 17. Marketing to women <br/>Chapter 18. Marketing to children: Indian experiences<br/>Chapter 19. Priceless: turning ordinary products into extraordinary experiences<br/>Chapter 20. Managing customer experience<br/>Chapter 21. Motivating customer experience<br/>Bibliography<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 SRE/BEA | 5124 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 SRE/BEA | 5125 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 SRE/BEA | 5126 | 22/05/2018 | 01/12/2014 | Book |