Marketing management (Vol.1) (Record no. 4472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20170913122750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2003 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 8178810077 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | MUK/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mukund, A. (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management (Vol.1) |
| Statement of responsibility, etc. | edited by A. Mukund and Sanjib Dutta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 177 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Amul- diversification strategy<br/>Chapter 2. Amway- Indian network marketing experience<br/>Chapter 3. Baron- rewriting Indian consumer electronics goods marketing<br/>Chapter 4. Benetton- the advertising campaign story<br/>Chapter 5. Bisleri- marketing strategy<br/>Chapter 6. BPCL- petrol pump retail revolution<br/>Chapter 7. Britannia-the makeover<br/>Chapter 8. Cielo- a car in trouble<br/>Chapter 9. Coke-pepsi-The cola wars<br/>Chapter 10. Frooti-the Digen Verma campaign<br/>Chapter 11. Godrej fairglow- fairness wars<br/>Chapter 12. Kellogg's-the Indian experience<br/>Chapter 13. Maruti- speedbreakers galore<br/>Chapter 14. McDonald's- fast food fables<br/>Chapter 15. Nirma- marketing strategy<br/>Chapter 16. 'Onida candy'- marketing strategy<br/>Chapter 17. Pizza hut- pizza wars<br/>Chapter 18. Siyaram- the celebrity endorsement story<br/>Chapter 19. Tanishq- the turnaround story<br/>Chapter 20. Tasty bite- the turnaround story |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Dutta, Sanjib (Ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | Vol. 1 | 658.8 MUK/MAR | 4471 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | Vol. 1 | 658.8 MUK/MAR | 4472 | 22/05/2018 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | Vol. 1 | 658.8 MUK/MAR | 4473 | 22/05/2018 | 01/12/2014 | Book |