Services marketing: (Record no. 2876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200169 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171205124658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2004 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788120325982 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | SRI/SER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Sub Title | the Indian context |
| Statement of responsibility, etc. | by R. Srinivasan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 243 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Understanding services<br/>Chapter 2. Services and economy of a country<br/>Chapter 3. Issues in marketing of services<br/>Chapter 4. Consumer decision process and ethical issues<br/>Chapter 5. Service delivery process<br/>Chapter 6. Pricing<br/>Chapter 7. Services communication mix<br/>Chapter 8. Firm's physical evidence<br/>Chapter 9. Managing employees and consumers<br/>Chapter 10. Customer satisfaction and service quality<br/>Chapter 11. Services failure, recovery and customer retention<br/>Chapter 12. Hospitality and tourism services<br/>Chapter 13. Financial services<br/>Chapter 14. Information technology services<br/>Chapter 15. Health care services marketing<br/>Reference<br/>Index<br/> |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 658.8 SRI/SER | 2875 | 30/05/2019 | 07/12/2016 | 01/12/2014 | Book |